The 2nd Annual Business Toolkit Workshop will highlight both visionary ideas as well as practical applications of design as a means to attract, retain and engage customers.
Location:
Olathe Community Center, 1205 E. Kansas City Road, Olathe, KS 66061
Date/Time:
Friday, October 16, 2015 from 8:00 a.m. to 1:00 p.m.
Cost:
$35, breakfast and lunch included!
Registration Deadline: Registration deadline is October 14. We look forward to seeing you on the 16th!
Why do some customers wait in line for 24 hours to buy the latest version of a certain technology device? Why do customers look forward to visiting certain businesses, while patronizing other stores is an unpleasant task? How do certain retail stores and public venues create an atmosphere that encourages customers to visit frequently and linger? What is that mysterious "X Factor" that draws us subconsciously to certain businesses, and makes us feel good when we're there?
Experts from a broad range of disciplines
will address these questions, and share their perspectives regarding the value of good design for both startups and more established businesses. Attendees will leave the workshop with a better understanding of design and an arsenal of useful ideas for implementing good design to grow their businesses and bottom line.
Alana Muller
Master Networker, Coffee Lunch Coffee
Alana Muller is a corporate Networking coach, workshop facilitator, keynoter, lecturer and author of the book, Coffee Lunch Coffee: A Practical Field Guide for Master Networking and a companion blog, CoffeeLunchCoffee.com. This is her second year participating in MNU's Business Toolkit Workshop Series.
Peregrine Honig
Artist, Entrepreneur
Peregrine Honig is an accomplished artist and entrepreneur. The youngest living artist to have work acquired by the Whitney Museum of Art's permanent collection, Honigs work is shown in national and international galleries and collections . She founded Fahrenheit Gallery, an artist-run space in Kansas City.
Kim Campbell
Marketing Director, MNU
Kim Campbell manages the Marketing & Communications office at MidAmerica Nazarene University, where she oversees print, web, digital and video projects. Under her leadership, the marketing team has received a variety of regional and national awards for printed publications, the university magazine and the MNU.edu website.
Kelly Hancox
Director of Business Development and
Strategic Partnerships, Garmin
Kelly Hancox has managed Garmin's global business development across its diverse product portfolio since 2008. She is responsible for establishing and cultivating partnerships and licensing technology, along with the development of Garmin's fashion and lifestyle accessories.
Tyler Palko
Director of Business and Leadership
Development, Solutions 21 Vice President, 2nd Skull
Tyler Palko, a former NFL quarterback, has a knack for leadership that he uses to help organizations rapidly grow and develop effective leaders and is uniquely positioned to develop the next generation of leadership candidates.
Jemma Radick
Graphic Designer, Populous
Jemma Radick has more than a decade of experience creating engaging branded environments worldwide. Primarily working on projects in retail, hospitality, aviation, education, and collegiate sports, Radick has a passion for creating memorable public spaces that draw people together.
Beth Wade
Chief Marketing Officer - VML
As Chief Marketing Officer, Beth Wade is responsible for facilitating the growth of the VML brand and marketing strategy across the VML global network. A part of the executive leadership team, Wade drives consistency in brand strategy, thought leadership, capabilities and culture around the world.
Dave Dalton
Proprietor - Hammerspace
Dave Dalton has been making and breaking things from a young age. Proprieter of Hammerspace, a makerspace and development community workshop, Dalton wants to help others build that thing they've been thinking about. He has repaired his 3D printer way too many times.
Joseph Folse
Mechanical Engineer and CAD System
Administrator, Honeywell Aerospace
Joseph False has designed the mechanical packaging for a large variety of avionics products including flight control servos, flight computers, instrumentation, touch screen displays, weather radar antenna and a variety of navigation and communication radios.
Tom Newell
Founder - ONI Technology
Tom Newell is a local entrepreneur and founder of ONI Technology, a Kansas City- based business that sells 3D printers and parts as well as provides 3D design and printing services. Newell is the creator of the Oni H Bot 3D printer, a highly effective and affordable device that can be purchased pre-built or purchased as a kit.
Luis Rodriguez
Process & Programming Specialist
Union Station Kansas City
In his current role, Luis Rodriguez brings 3D printing to life. He serves startups and inventors and positions Union Station as a resource for makers throughout the KC area. Rodriguez was intimately involved in the launch of Maker Faire Kansas City.
8:00 a.m.—Registration and Continental Breakfast
8:30 a.m.—Welcome Remarks
Networking Sherpa Tips, Alana Muller, Coffee Lunch Coffee
8:45 a.m.—"Design as Inspiration" Peregrine Honig, Artist and Entrepreneur
9:30 a.m.—Panel Discussion: "Intersection of Fashion, Fitness and Technology"
Panelists:
- Technology: Kelly Hancox, Garmin
- Athletics: Tyler Palko, VP, 2ndSkull
- Architecture: Jemma Radick, Populous
- Marketing: Beth Wade, VML
10:30 a.m.—Break
10:45 a.m.—Networking Sherpa Tips, Alana Muller
10:55 a.m.—Design Workshop: "The Art of Emotional Branding" Kim Campbell, MNU
11:30 a.m.—Lunch
12:00 p.m.—Lunchtime Panel: "Advancing Business Through 3D Printing"
Panelists:
- Luis Rodriguez, Science City
- Dave Dalton, HammerSpace
- Tom Newell, ONI Technology
- Joe Folse, Honeywell
12:50 p.m.—Closing Remarks, Alana Muller
